1. Ad Shell, Box Designs, Logo, Magazine Ad, Card (Infographics)

Add Shell - This is what I decided to develop as a design for my advert. I believe it works unbelievably compositionally well as it's bright, complex but simple, gets to the point and makes everybody automatically click onto the design. I believe that if you were to drive past this ad shell in the car, you'd definitely be drawn to the advert! It doesn't blatantly scream 'Twin Peaks' so those who don't know what twin peaks is, aren't actually put off by not knowing about it; yet those who do know of Twin Peaks would indefinitely know the intention.  

Box 1 -I tried to change each colour of the boxes to determine the strength of the coffee which you would get inside. The names intentionally play on the actual coffee inside - This time being "Cracking Cappucchino" which I thought would be a fun way to tell the buyer what coffee they're buying. This colours were slightly lighter as the colour of a Cappucchino is the lightest out of all of the other coffee's I would be selling.

Box 2 - This design is the middle colour between the two to, yet again, reflect the colour of the coffee (strength). This box is named "Luscious Lattee" - which now that it's too late to change, is actually spelled incorrectly. However, it doesn't matter because the mock design is happily spelled correctly and if this was an actual design that was going to be sold, it would indefinitely be correctly spelled especially considering the design would be looked over by many people before going into production. 

Box 2 - Box 2 is the darkest of the three. This box shows how dark the coffee would look due to it's strength and the coffee is named "Magnificent Mocha". Happily, this design is all spelled correctly and this colour actually makes all the designs on the box 'pop' and stand out. This makes the mountains look very predominant and that is quite eye catching or everyone and colour probably make people want to buy said product.

Over all, the box designs worked quite well. The compositional factors were strong, especially considering the photography, illustration and graphic work - which tells me that it would definitely be boxes said customers would possibly consider buying. After all, the first judgement a customer determines their buys on, is typically the exterior of the box. I made sure there was a scan code, a QR Code that led to a website of the products, a Vegan sign because not enough products tell you straight up that a product doesn't contain any animal products, a Fairtrade sign, the nutritional factors and the logo; big and bold! 

This is the Logo that I finally decided would work well with the rest of my boxes and the rest of the designs. I created this on illustrator, which I based off of a design I sketched that I didn't think would work. It was an experimental pieces that I initially designed as a quick mock up to see what it looked like but I liked it a lot. That then became my final with a few tweaks! That being said, this is the final result. I incorporated the Black Lodge zig-zags, then I based the 'coffee' with the dots at both sides off of the generic New York Coffee Shop format that is really common within the coffee community. I also incorporated a leaf that I took a photo of, which many who have seen have said it looks slightly like a marijuana leaf - which colour relate to how strange and chilled twin peaks actually is (like an unintentional pun). Last but not least, I used an illustration of trees, that could be depicted as either the bottom of arrows (almost native american which does relate to the colour scheme of things) or the actual thing which is trees.

Coffee Box-  This, the coffee box, is a simple looking box with a combination of photography and the logo which is created on illustrator. The while ovals is to reflect where it will be transparent so you can see the coffee inside of the box. Above the oval on both sides, it does say "Damn Fine Cup Of Coffee" which is a Twin Peaks reference but if somebody didn't know that, they'd think it was just a quirky play on words. 

Infographics- This is the inforgraphics that will be in every box that goes out. This is the over-all look on things - an over-all insinuation on how to create the average yummy glass of coffee. The infographics are created by hand and then scanned in to make sure the images are crisp and pure white/black, with no colour incorrections. The leaves make an appearance again to keep the theme. The logo is on it too, which makes sure people know what they're drinking (in case they forget...)

This is a screen shot off the Magazine Advertisement. I intended to keep it very simple but very eye catching. The logo is very bold as usual and central to catch an individuals attention immediately! The background would be white, however the background on this does show up to be transparent. I made sure it said "Buy It Now" Which I don't actually believe is too forward!