Bauhaus 1919

Bauhaus was Walter Gropius' dream. Bauhaus is the beginning of starting a fresh on what has been destroyed in the war. A utopian idea that began with a school; Bauhaus. It looked somewhat like a gothic cathedral. Gropius (the man who created) did create the Bauhaus & Manifesto, but however, the school was almost entirely funded by the public. A revolution was created through the construction of Bauhaus. The backbone of Bauhaus was the studios, the workshops where they would construct items from wood, book bindings, metal, glass, ceramics (etc) and despite the construction based work, they were always influenced by aesthetic art. 

On the Bauhaus staff, there were many artists with incredible talent. Fundamentally keeping the aesthetic purpose of each piece worked on by the Bauhaus Apprentices. There was a compulsory Foundation art and design course before going into the course they wanted. You learned about colour, structure, abstract art; which was different because typically you was taught more about Art History and the technicality of paintings and traditional sculpture. This is another reason the Bauhaus movement was beyond different. 

Due to the depression, the students were told to venture out to scrap yards, to learn more about the structure and components of the materials. The bauhaus students were all somewhat fun individuals; with long hair, dressed what was deemed inappropriate. They would throw parties and enjoy themselves on trips to the theatre and bathing in their underwear. 

Johannes Itten was a very laid back, pacifist who worked there for 3 years. He looked almost like a monk, with a shaved hair and typical Monk clothing aspect to his life. He even taught looking like a monk and was very interested in the Theory of Colour and was part of the Expressionism Movement. 

Ladies were, after a long time, were segregated from the males into a 'women's work' format as appose to metal work because it began making individuals outside of the students, uncomfortable due to the mix ratio of males and females and the fact ladies were doing what was deemed wrong for females. 

A lady, Mariana Brunt, was a metal worker, which they evidently did not agree with. She did have a very 'sleek' design, with a plain design but everything was extremely smooth and 'perfectly' constructed. She definitely didn't conform to what was expected as a typical lady.

In the foundation course, there was a lot of primary colour and geometric shapes incorporated. Primary colours and shapes inspired a lot of the Bauhaus courses and even the workshop. Triadic Ballet based on the dances by Oaskar Schlemmer is a prime example of what expression through Primary colours was like during and throughout Bauhaus. 

1923 Bauhaus saw a new face in the foundation course. He was excitable and tried everything out for himself. He influence the students and the influenced seemed to influence him. Along side, a student (Albert) that had also begun working at the foundation course; he was the first graduator of the Bauhaus and was the first to work there as a previous student. 

In 1923, the government had demanded to see where tax payers money was going, therefore Bauhaus formed an exhibition. It showed the expressionistic side of Bauhaus to the Constructive side of Bauhaus. The most evident exhibition was the Bauhaus house, built with a purpose of being so economic in price, that others could build for themselves. They designed a kitchen that was a workshop for cooking; all created within bauhaus. Essentially everything had a purpose - the storage, the layout; to make sure each part has a purpose. 

The bauhaus closed in 1924 due to losing funding due to unemployment and national socialism which they did not agree with. Nazism went against Bauhaus because it was considered 'communist' which was everything that Nazism (national socialism) was against. Plus, due to hyperinflation and unemployment, they were printing more money, which would therefore bring down the value of money. They closed Bauhaus before it could be closed by others.

1925; In Dessau, the Bauhaus movement was reborn and reopened with a very interesting architecturally built design. With hundreds of windows, filled with light and clear space, the plain design resembled less of that an art school and more of a chemist. It was modern, with metal chairs replacing wood and an industrial orientated style. 

Photography had become something incorporated into the workplace along side typography and graphic design. Essentially everything was possible in the Dessau Bauhaus. They even had a performance hall; where performances were regularly shown by the students. The Bauhaus band were exciting.

People were flabbagausted by the decision of life chosen by the Bauhaus students. Females wore trousers, Males with long hair. When they left the campus, people told their children to "Look away! They're bauhaus." - It was incredibly taboo to be anything they were in 'modern' society. 

The second director of Bauhaus.

Hannes Meyer took the place of Gropius, he was in control of the place and that is when things went left. 1929, seeing the Second Director of Bauhaus, saw the Natzism rise and the Communist (Bauhaus) were complete opposites. Hannes Meyer was only the director of Bauhaus for 2 years.

in 1930, Hannes Meyer came out of directorship and Ludwig Mies Van Der Rohe because appointed the position of director. Ludwig was an easy going, secrete man who smoked cigars and believed in art. He wanted to bring back art as the foundation of Bauhaus. Nazis were not in favour of Bauhaus at the point, even more so now, because they believed they were going into a Jewish way of thinking and became even more communist - therefore everything against Nazism. They hated them because they weren't conforming to what they wanted them to do. It wasn't the objects that Bauhaus were against, especially since Hitler was in photo's reclining on a Bauhaus chair and their products were right next to the Nazi orientated souvineers in shops.

Bauhaus moved to Berlin, sadly into a space they did not like especially. The police arrived one day and took a lot of the students away because the Bauhaus was so against what was considered Lawful. By 1933, Bauhaus was completely extinct due to the Nazism take over of the country.

Or did it... The Bauhaus movement somewhat moved with the teachers and students where they moved to the USA, especially Chicago. The American city because the definitive face of the industrialisation of the world.

Capp, Mocha, Latte

The difference to include on my packaging. 3 Different boxes (even if only slightly) to compliment the different coffee's.

Capp - The lightest box design with it starting with the espresso colour, into milk, into a lot of foam area towards the top.

Latte - The middle of the box designs, which are fading to a lot of milk creamy colour into a white bubbly foam colour.

Mocha - Espresso, chocolate (so a dark colour) going into a creamy white colour and then a really creamy whipped cream colour.

Capp -
DEB887  

FFFAF0
F5F5F5

Latte
DEB887 
FFFAF0
F5F5F5
Mocha
DEB887 
8B4513
FFFAF0
FFFAFA

Advertising Mock Up

I decided to mock up some images on a notice board to give an example of what I'll be doing as part of my final piece. 

Here you see an example of the sizing I am planning to photoshop my image onto! This would be really large image, so therefore catching the eye of the public and excentuating the product.

When I set up the document, I tried to base it on the above with rough dimensions.

I am probably going to change this a lot, especially considering I'm going to illustrate myself (this I off the internet for mock up purposes) but to get an idea, I improvised. The background is a generic zig zag pattern; exactly how Black Lodge's carpet is.

I am planning on mixing photography and illustration for the final. Purely because then it makes it look almost like a collage; which typically my audience (generic tumblr coffee drinkers who like to watch strange American sitcoms until 7am - aka me -) are interested in.

Exploring ideas for the final of my logo

Theres many designs identifying with a cup logo, but I could potentially draw then scan in my design and then colour it up. This could be a very quirky, exciting design and it would also be a lot simpler than what I am currently working on. 

Design Evaluation - Logo Process

So far I have established such design. However, I haven't actually looked that much further into complete different designs, which is my next step. Although I will be keeping this design on my saved items, whether or not I will be using it in the final of my product, is another story. I would like to go for a simpler but more bold design with strengths throughout. A lot of this design is missing the main strengths it could hold; but if I decide to use this design, the over-all composition could be pulled together by the colour-up.

William Morris

Environmentalism is about conserving and preserving the environment.

-the industrialisation revolution started within this time. It's artists that brought up how beautiful nature was. 

         "Have nothing in your house that you do not know to be useful, or believe to be beautiful."

--

Film of Morris part 1 (arts and crafts movement)

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William Morris was carried to his grave in a house and cartridge covered in vines. He was buried (being very patriotic) in an old English county side church (considering he's an atheist) which he didn't like trains because they were part of the industrialisation. He chose what would've been a "poorpers" funeral, despite having money because it was more for aesthetically pleasing. Philłip Red designed the grave stone for Morris, they were friends. 

Morris was an incredible worker, he completed so many things; wrote 90 books, designed wallpaper a and many more. He was for the protection of homes and housing and the most popular poet of his day. His life was a crusade against the industrilisation and wanted to preserve beauty. William lived his early life in an extremely wealthy household in Wolvenstoe. Morris went to a private school for all boys, where his mother would hope that he would improve in theology which is controversial since he died an atheist. He used to sit in the window and admire the beauty of the outside world and reading. The boys school was riddled with anarchy where Morris was then taken from the school by his mother. In his first week in Oxford, Morris and Edward Burn Jones became very good friends. Morris was a exceptional poet and was extremely interested in medieval history. In the course of that year, he began to write poetry. Ruskin was part of the reason that influenced Morris' obsession with gothic buildings, teaching him the freedom of expression and spiritual expression.

The satisfaction of Gothic Buildings were a big thing for Morris and his friends, something that wasn't able to be fulfilled by the industrialisation, so they also travelled by foot when going on a tour. Him, Ruskin and Burns were all very interested; which all gave up the church for art. 

Rossetti was a very different person they'd ever met and Morris fell "under his spell". Morris and his friends painted the 'Joviel Campaign' in Oxford. 

("Chivalrous" means somewhat a 'night in shining armour' mass romanticising.) 

Morris and Burns moved into housing in London, where he incidentally created his own furniture design because he didn't want anything they could find regularly. The lady who owned the housing did not like Morris at all; he always got the oldest, coldest bed and the worst of the bunch; food. Morris was a very aggravated individual. However, when becoming in love with a person, Jane, he read up on love and his drawings were very strip of the lady. She was illiterate and people were surprised when they married and which later, she then told him she did not genuinely love Morris, although they did have a child; May Morris. May Morris was the last of the Morris rein. "Red House" was a recreation of homes in the past and the future all rolled into one which he was determined to make it become beautiful and going against anything that was somewhat generic and generalised for specific quarters. It was a romance. 'Have nothing in your house that you do not know to be useful, or believe to be beautiful.' was a quote that Morris quoted during their time creating their idealistic home. The walls were painted white because the light and shadow played pleasantly on the walls; which he hadn't created his wallpaper just yet.

Before the marriage of Morris and Jane, Lizzie died.

("Socialism" means equal wealth with the contradiction of the rich being richer and the poor being standard.) 

Morris worked on the 'Earthly Paradise' shortly after; which became very illiterate as it proceeded. He would hold dinner parties where he would read sections of the book to people. Morris became a 'celebrity' - where Rossetti was relentless. Rossetti painted a painting for Morris where Morris somewhat believed he had regained her possession. In the painting she is beyond words; something she could never be in general life. She could always look the part; think the part but as soon as she opened her mouth she would immediately give it away that she was not like them as individuals.

Whilst Jane was undergoing medical treatment in a spa, Rossetti was illustrating Jane in the bath with water around the bath to symbolise her treatment. Rossetti and Jane were originally having an affair (or so they say.) May became a socialist embroiderer and jeweller. Jenny, another child of Morris, suffered from epilepsy and died in 1935 of Diabetic Complications. Rossetti was addicted to a Chloral, a solvent that he abused. During the attempt to cure him, Rossetti died in which Morris very morned.

Morris and Jane and still married; however Jane met a obnoxious womaniser, Wilfred Scawen Blunt. But, whilst making love due to his fixation, Jane's lover used to imagine him above them in spiritual form whilst 'making love'.

(Karl Marx was a writer who influenced the Communism and Socialism.)

Oscar Wilde was told to 'join it' - the Socialism - which Morris was the individual to say it in his typical whit.