Monday, 19 October 2015

CONCEPT SHEET


This is a sheet showing how far I am to finishing my packaging. Not very; as i'm aware! But, however, this is an indication that it is progressing. Now it's just a case of finalising the designs, making sure everything is up to scratch and in the right place.

INFORMATION FOR BOX
- Vegan Symbol
- Shelf Life
- Infographics
- Ingredients
- Allergens
- Recyclable

Thursday, 15 October 2015

Concept Sheet

This is a screen shot of my latest update on my logo. This is before completion and the centre piece is going to be an arial view of a coffee. I will be making it many different colours and hopefully adding depth to said piece. I may consider changing the 'Log' section to just lettering on the side, parallel to the 'Coffee' statement.
The two mountainous pieces are resembling the Twin Peaks logo since this is a subtle Twin Peaks orientated product! The coffee relates to the actual product and 'Black' and 'Lodge' are my version of 'Black Lodge' and 'Log Lady' - again a subtle Twin Peaks reference.

Monday, 12 October 2015

Three Packagings

How being sold?

Personalised Company Tree

More inspiration for box template design

This is an inventive way of creating a box. The box looks like a coffee shop/coffee stand which would therefore identify the product and the box together which would make people actually want to buy it mainly for the box and possibly keep it, for the box. It would possibly be something that would bump up sales up. The box from the front states that it is 'French cafe coffee' which kind of links with the coffee stand package design. 

Packaging Design sketchbook work

Mock Up

With this design, I tried to make it look different to all the rest but keeping it as a definite strength within the market. The white lock on the front next to the logo would be a window to see into the product. Yes, it isn't very exciting at all, but it doesn't look as generic which could possibly draw in people's interests. I have included "vegan", "gluten free" and a barcode on the box, plus an ingredients list. It would need a lot of work, including a recyclable label, a more indepth ingredients list, the logo need smartening up a bit and professionalising, the wood background could do with my own photo scanned in of wood & overall everything needs to be much more professional. However, this was only a quick mock up and the overall design (including the list)- will be changed for the final design. 

Thursday, 8 October 2015

Smart Targets

  • S - Specific, Significant, Stretching
  • M -Measurable, Meaningful, Motivational
  • A -  Agreed Upon, Attainable, Achievable
  • R - Realistic, Relevant, Reasonable, Rewarding, Result Obtained
  • T - Time Base, Time Bound, Timely, Tangible, Trackable 

A Smart Target is how you're going to achieve your goal.

Thursday, 1 October 2015

Pre Raphaelite // Desperate Romantics

They got the name because they were the 'medieval' before the actual Raphaelite movement such as Micheal and Raphielle. 

William Holman Hunt
Sir John Millais
Dante Gabriel Rosetti 

Ofellia by Millais
Ofellia is one of the most iconic paintings and is based on Hamlet (Shakespeare)'s character named Ofellia. Ofellia tried to kill herself after her lover murders her father, in the stream. The plants within the painting are significant symbolism; 
For example;
Crow flowers - gratitude 
Daisies - innocence 
Many others within Ofellia also.
Elizabeth Siddle was the model for the painting, but whilst she was in the bath, Lizzie became hypothermic due to the bath water becoming cold and her not speaking up due to her lack of right of word.


About the unconventional characteristics of Elizabeth Siddle (Rossetti and Millais)
Elizabeth has very long, urban hair which in that time would be considered a 'witch'. She was considered rare, which is why the Pre Raphaelites were transfixed on her outstanding visual appearance. When Lizzie died through an overdose but it was suspected that they, the Pre Raphaelites took the suicide note or whether this was a genuine accident. She was addicted to Laudeman (essentially like morpheine.) She was 32 when she died. 

Frued, a mysoginist, created the image in writing that there was no such thing as a subconscious mind; everything was influenced by external influence/ spiritually and religious. 

Rossetti was Lizzie Siddals lover throughout her time amongst the Pre Raphealites which they married not long before the death of her. 

Ruskin
John Ruskin, an illustrator of the 1800's, was the beginner of discussing the PRB and nature. He was also a friend of Lizzie Siddal. Millais painted Ruskin and was painted in nature and landscape and being at one with it. He however was stood on a staircase and not in nature when painted. Ruskin ran off with Milais wife half way through the painting of him and conspiracys read they ended up at different ends of the stairs by the end of the painting. 

Ruskin was a massive supported and premotor of Turner, which Charles Dickens absolutely despised the PRB. Dickens didn't especially favour Ruskin either, [and] both discussed the industrial revolution. Rosetti and William Morris have a lot of relation throughout their work and Rosetti and Morris' wife ended up copping off together which, due to Morris' huge idolisation of Rosetti, he turned a blind eye to it and allowed it to carry on. 

William Morris
As part of the Arts and Craft movement, Morris was a very highly appreciated for his rather detailed, brightly coloured nature painting creations.

Renaissance 
Triangular composition, golden triangle etc.

Millais
His 'Christ in the House of His parents' was one of his most critizised pieces and there was a lot of controversy about the lack of structure and the aesthetic of the boy. However, this was intended to be a God-like composition; almost humble.

Rosetti 
Ecce Ancilla Domiini -


RESEARCH ----- Compositional breaks and the theme breaks